Why We Stitch on Comfort Colors®

At The Good Thread, every single piece we create is designed with a purpose: to give you custom apparel that looks beautiful, feels incredible, and is built to last.

When we launched, we promised never to cut corners on the materials we use. That’s why we proudly choose Comfort Colors as the canvas for our machine-embroidered designs.

Here is exactly why we fell in love with Comfort Colors, and why we know you will, too:

🧵 Built for Premium Embroidery

Machine embroidery requires a fabric that can handle thousands of precise stitches without pulling, warping, or puckering. Comfort Colors uses a premium, heavyweight 100% ring-spun cotton that provides a dense, stable foundation. Because the fabric is so sturdy, our intricate embroidery sits perfectly flat and smooth, ensuring your design looks flawless for years to come.

🎨 The Lived-In, Vintage Aesthetic

Comfort Colors shirts undergo a specialized garment-dyeing process. Instead of dyeing the yarn first, the completed shirt is dyed as a whole piece. This gives the fabric its signature soft, faded, vintage look and a gorgeous color palette you won't find anywhere else. No two shirts are identical, giving your apparel a truly unique character.

☁️ Unrivaled Comfort & Softness

There is nothing worse than stiff, scratchy custom shirts. Because Comfort Colors blanks are pre-washed and made from premium ring-spun cotton, they are unbelievably soft from the very first wear. They feel like that favorite, perfectly broken-in vintage tee you’ve owned for a decade, right out of the box.

🛡️ Virtually Zero Shrinkage

We know how frustrating it is when a great shirt shrinks in the dryer. The garment-dyeing and washing process pre-shrinks the fabric. When you buy a piece from us, the fit you love on day one is the exact same fit you’ll have after dozens of washes.